Norman & Co
On the road to innovation: Elevating the in-car experience for connected cars.
About Norman & Co
Norman & Co is a pioneering automotive company that combines cutting-edge technology with sustainable design principles to redefine the driving experience.
As a forward-thinking innovator in the realm of electric vehicles, Norman & Co is committed to delivering high-performance, eco-friendly cars without compromising on style or comfort.
By blending the expertise of professionals from various industries, Norman & Co has established itself as a leader in the automotive sector, offering top-notch engineering, seamless user experiences, and a design language that sets them apart from the competition.
ROLE
UX Designer
TIMELINE
May 2021 – Jun 2022
LOCATION
Remote
challenge
As Norman & Co continued to break new ground in the electric vehicle market, the company faced the challenge of creating a user experience that matched the sophistication and innovation of their vehicles.
To solidify their position as a leader in the industry, they needed a design partner to help elevate their brand and craft an intuitive interface for both their vehicles and digital presence.
The goal was to seamlessly integrate cutting-edge technology with elegant design, all while ensuring accessibility and inclusiveness for a diverse range of users and their unique needs.
process
To tackle Norman & Co’s challenges, our team adopted a collaborative and adaptive approach, uniting design, product management, and data insights.
This flexible process facilitated rapid iteration while addressing evolving requirements.
Outcome
Our collaboration with Norman & Co delivered a refined user experience for both in-vehicle and digital platforms.
By focusing on user-centric design, we created an immersive interface that highlighted their electric vehicles' unique benefits and elevated the brand.
The streamlined experience strengthened Norman & Co's position as a leader in the electric vehicle market.
